Top 10 elements in SERP -Complete Guide on Ranking Elements in 2025
What are SERPs elements?
Elements in SERPs refer to the places where Search Results are seen. When you search for a query, your search result may appear in different sections of the Rank page. Did you know? Average SERPs contain 8-10 different elements.
Most of the users don't understand what types of elements appear on search results, and struggle to find the right resource at the right time. SERPs elements help you find the best result you want. Sometimes, you might see content that might not be relevant to you, but the marketer forced you to see that.
After reading this article, you will be able to navigate through the right element and get the best result you want. Whether you are a Digital Marketer, SEO professional, business owner or normal user, you will start figuring out the elements and can see the opportunities and may change the way to see SERPs elements.
Here is the detailed breakdown of the 10 most important SERPs elements.
1. Organic Results (Traditional Blue Links)
Organic results are the SEO optimized search results that provide real value and information, they rank on 1st page of SERP without paid ads. They generally appear as blue clickable titles, green URLs, and grey description. They always give you organic traffic and high-value leads because most of the time they are real value providers.
Component Breakdown:
Title TagsSearch: SEO course in Nepal - Meta Descriptions
- Breadcrumbs
- Site links
Optimization tips:
- Write very compelling titles (50-60 characters)
- Create engaging meta descripts(150-160 characters)
- Use Structured data
Fact: The average click-through rate for the 1st indexed page is 28.5%
The best way to rank organically is to focus on user intent, organic targeted keywords and SEO optimized content writing.
2. Featured Snippets (Position Zero)
Featured Snippets are the position zero elements as they feature on the rank page. They provide direct answers displayed above organic results.
Types of Featured Snippets are:
ParagraphSearch: president of Nepal - Numbered list
- Bulleted list
- Table
- Video
Such types of elements have high visibility, zero-click results, and voice search optimization; they appear with a boxed content source link and "about this result" option.
Featured Snippets Optimization Strategies:
- Target question-based keywords
- Use clear, concise answers (40-50 words for paragraphs)
- Structure content with proper headers
- Include tables and lists where appropriate
Fact: Featured snippets appear in 12.29% of search queries
They are commonly triggered with keywords like "What is," "How to," "Why does," and comparison queries.
3. Knowledge Panel
Knowledge Panel Elements provides with the information box about entities ( people, places, or things). They use sources such as Wikipedia, official websites, Google My Business, and structured data.
They are important when we need instant information access, brand authority building, and directions. Usually they appear on the right-side panel (Desktop) or top section (mobile)
 |
| Search: who was Prithivi Narayan Shah |
- Person
- Business
- Place
- Organization
- Event/ Product
Knowledge Panel Optimization techniques:
- Claim and optimize Google My Business
- Maintain consistent NAP (Name, Address, Phone) across the web
- Use structured data markup
- Build authoritative Wikipedia presence
The benefits of Knowledge Panel are increased brand visibility and high click rate.
Did you ever search and notice the knowledge panel for example celebirity information, business details, or historical facts.
4. Local Pack (Map Pack)
Local Pack or Map Pack are the elements are bundled pack format listed we relevent local business listing with map integration. They are useful when you want prododuct or service in local area. They are appeared in 3-pack format with business names, ratings, and address. They normally triggerd by location-based queries, "near me" searches.
 |
| Search: cafe near me |
- Business name
- Rating
- Reviews
- Address
- Phone
- Hours
Local Pack Optimization strategies:
- Complete Google My Business profile
- Encourage customer reviews
- Maintain consistent NAP citations
- Use local keywords and location pages
Fact: 76% of people who search for something nearby visit a business within 24 hours.
Businesses with a 4+ star rating get 3x more clicks as per research.
5. Image Pack
Image Packs are a Grid of relevant images appearing in the Search Engine. They are generally triggered with visual queries, product searches, and informational topics. Most of the time, they appear on a horizontal row of images with source links
 |
| Search: lion species |
Types of Image Pack:
- Product images
- Infographics
- Diagrams
- Photos
Image Optimization techniques:
- Use descriptive, keyword-rich file names
- Write compelling alt text
- Optimize image size and format
- Include images in XML sitemaps
- Use structured data for products
Fact: 22.6% of searches trigger image results
The best way to get ranked on this element is to use high-quality original images that can drive significant traffic to your website.
6. Video Results
Video Results are displayed in the search results as it is one of the types of search elements. Most of video results came from YouTube, Vimeo, Facebook, Instagram ,and TikTok. They are triggered on "How to" queries, entertainment searches, and educational content.
ThumbnailSearch: How to repair mobile - Title
- Duration
- Upload date
- Source
Video Optimization Strategies:
- Create engaging thumbnails
- Write keyword-optimized titles and descriptions
- Use video schema markup
- Optimize video length for query intent
- Include transcripts and closed captions
Fact: Video content gets 50x more organic traffic than text
YouTube videos dominate video SERPs. Video Result metrics are calculated with watch time, likes, and comments which affect ranking.
7. News Results
News Results provides insights into recent news articles and current events. They are triggered by keywords like breaking new, current events, trending topics, and disasters or accidents. The most common sources for these types of new results are popular news agencies, local news portals, and international news websites.
Appearance:
HeadlinesSearch: Breaking News - Publication names
- Timestamps
- Thumbnails
News Optimization for Publishers:
- Get approved for Google News
- Use proper article schema markup
- Publish timely, relevant content
- Optimize for mobile view
Newer articles typically rank higher charge Premium placement for breaking news.
8. Shopping Results (Product Listings)
Product listing or Shopping Results are important when you buy or sell services online. It contains the products information with prices, image and merchant details. The main source are Google Merchant Center, Shopping campaigns and ecommerce listings.
They are mainly triggered on buying intent keywords like commercial queries, product searches, brand + product combination.
Appearance:
Product imagessearch: buy a watch online - Prices
- Store names
- Ratings
Setup requirements:
- Create Google Merchant Center account
- Upload product feed with accurate data
- Implement product schema markup
- Maintain inventory accuracy
Fact: 85% of clicks from Google Shopping are on free listings.
There are both organic and paid shopping results available on Shopping results. Optimization tips are high-quality images, competitive pricing, and detailed descriptions.
9. People Also Ask (PAA)
People Also Ask (PPA) is crucial when users want to get desired results but know the actual keyword. Additionally, PPA gives you brainstorming ideas to follow the actual path or search that other people also search for.
They are expandable questions related to the original query and appear in dropdown boxes with questions and brief answers. They are the goldmine for keyword research and additional visibility opportunities.
Sources: Featured snippet-style answers from various websites
Optimization strategies:
Research PAA questions for content ideassearch: SEO course - Create FAQ sections on websites
- Structure content to answer related questions
- Use question-based headers (H2, H3)
PAA questions are valuable for keyword variations and provides seo benefit opportunity for multiple SERP appearances.
10. Ads (Paid Search Results)
Advertisement (Ads) also known as PPC is paid method to rank your visibility, if you are struggling with SEO. It helps you to appear on search results with much effort. They are generally placed on Top of the page, bottom of page, and sometimes side(Desktop)
It can be identified by the "sponsored" label and have a similar appearance to oragnic results.
Main components: Headlines, descriptions, extensions, landing page
Ads Types:
Text adsSearch: Travel Netherlands - Shopping ads
- Display ads
- Video ads
Optimization elements:
- Effective ad copy with clear value offers
- Relevant keywords and negative keywords
- Strong call-to-action words
- Landing page alignment with ad content
Fact: 45% of people can't distinguish ads from organic results
You can add ad extensions like Sitelinks, callouts, and structured snippets for enhanced visibility. Relevance, click-through rate, and landing page experience are its quality factors.
Conclusion:
These are 10 most important elements in a Search Results Page. Now, I hope you got a detailed overview of search engine elements. Keep searching, and now your task is to figure out what elements you get in your search result page. Keep learning... Thank You!
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